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| Web News: | U.S. lags Canada in options reform
Canadian companies can crow these days -- in an
inoffensive Canadian way, of course -- about being
ahead of the curve on trendy executive compensation
practices.
Not only has Canada adopted mandatory expensing
of stock option costs while U.S. regulators are
still debating the merits of the idea, but a number
of
Canadian companies have introduced stock option
reforms in recent years that are making headlines
as bold new developments in the United States.
Go
Here
Egyptian
digital exhibit draws on IBM Canada talent
Everything old is new again in Egypt thanks to a
new multimedia venture by IBM.
Big Blue is working on a multi-million-dollar, multi-platform
project, entitled "Eternal Egypt," which
is the culmination of three years of work between
IBM,
the Egyptian government and groups like the Egyptian
Centre for the Documentation of Culture and National
Heritage (CultNat) and the Egyptian Museum in Cairo.
Among the many facets of the project are complex
digital galleries which include photographs of,
and information about, numerous cultural artifacts,
periods, and sites. Information on these virtual
exhibits is viewable in a number of ways, from the
project's Web site to interfaces for PDAs and cell
phones.
Go
Here |
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03.11.04
One
Way Links Versus Reciprocal Linking
 By
Alex Skorohodov
If you want to feel the exhilaration after noticing
one day that your rankings are on the rise, you will have to focus
on one very important ranking criterion, your link popularity or page
rank of your site.
Link popularity is arguably the most important ranking criteria
in regards to search engine rankings or placement. Most Search Engines
including the most popular of them all Google, place a great amount
of value and weight in a sites link popularity. The basic idea, behind
this is you have to have more links coming into your site than going
out. If your site is viewed by the public as a valuable resource or
tool then you will automatically receive random linking to your site
with minimal work on your part. Who's going to link to a site that
just advertises over priced product? If that same site offered tips
on how to clean, restore or modify that product for free then sure,
that site would be deemed as a valuable resource and would start receiving
incoming links because of it. Search engines will rank a web site
by the number of outgoing and incoming links to a web site, and then
determine the importance or relevance of the web sites linking to
each other for a particular keyword or keyword phrase. However, search
engines will also rate your site based on the number of incoming links
as apposed to out going links and if those links are reciprocated
or not. Sites with more incoming non-reciprocal links will then be
ranked higher than their reciprocating competitors and will be labeled
as a valuable resource to the web community through their achieved
page rankings.
Why is one way direct linking more important
than reciprocal linking? Webmasters have always found ways in the
past to manipulate search engine results and are continually doing
so, thereby improving their ranking in the search engines. Google
and other engines have matured over the years and are penalizing sites
that are currently using known search engine manipulation practices.
The latest method of search engine rankings is reciprocal link popularity.
Obtaining good quality links from web sites is not a simple task.
A quality web site would only link to you if convinced there are some
benefits for his site or his site visitors. Does your site compliment
his or hers and does your site offer any free tutorials, articles,
code tips etc. Would a large corporation like Nike Corp. link to your
site if your not shoe related, or offering a review on their product?
Of course not and search engines are ranking all sites based on this
criteria too. The more non-reciprocal links you have pointed to your
site will help achieve higher search engine results for your targeted
key words.
Please see my article on How
to Choose The Right Keywords for more information on this topic.
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Reciprocal linking is the new webmaster quick fix to achieve
higher rankings without having to directly provide a quality
site to the community. Of course, this will help your rankings
if you can't achieve any direct one way links to your site on
your own. If your site is not quite seen as a valuable resource
to the web community, achieving your backwards links to your
site through reciprocal linking may be your only option for
now. Search engines may very well start rejecting reciprocal
linking in the future because this is an artificial way to increase
link popularity. The only sure way for the search engine to
ascertain link popularity will have to be one way direct incoming
links.
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Improving link popularity is not just exchanging links with
other webmasters, but also locating one way linking opportunities.
The problem is how do you locate webmasters with complimentary
sites and the right page rank or PR that are willing to exchange
links with you? Sites with PR5 or 6 will be reluctant to exchange
links with PR0 OR 2 sites. So identifying the right sites to
exchange links with is very important. Otherwise the whole effort
will be in vain
The Search Engine Google, uses its Page Rank (PR) as a measure
of the link popularly of a Website. If you have the Google tool
bar installed on your browser, you can easily see the PR of
any site you visit on the Web. You can download the toolbar
here at http://toolbar.google.com
The PR or page rank of a site ranges from 0 to 10. Obviously,
the higher the number on the toolbar the better the ranking.
A gray page rank bar means the site has not been indexed, been
dropped or has been banned.
Please review my article on how to obtain one way non-reciprocal
direct links (http://www.kosmoscentral.com/resource_articles/how2CreateOneWays.html)
for more information.
About the Author:
I am a developer, designer, dmoz volunteer editor
and consultant. I have been working in the computer
networking industry since 1991, providing training,
technical support, project management and consulting
services. After working for 4 years for a major
online company providing web development technical
support services, I was offered a director’s position
in a large real estate corporation utilizing my
web development and management skills. A few years
later I decided to start a side business for myself
and created Kosmos
Central LLC a web promotion consulting company.
Currently I provide my consulting services for
the same company and a few more. I've lived in
the Portland Oregon Area the majority of my existence
on this planet and occasionally I’ll take time
off to enjoy life. |
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