• Should You Focus on Social To Help Your SEO?
    [February 11, 2015] It’s the question that anyone using social media as part of their web marketing wants the answer to: Does social media impact search engine rankings? Most SEOs agree that social media marketing itself has very little direct impact on rankings. That means that doing X via social media rarely results in rankings going up.
  • CES 2015: 50+ Highlights
    [January 15, 2015] Now that the Consumer Electronics Show is over, I’ve got a bunch of updates to share, and I’ll be spreading them out over the next week or so (and perhaps beyond if more comes up).
  • Your competitors are doing SEO
    [December 16, 2014] Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Cathedrals historically have taken a hundred years to construct, enough time for even the best stone mason’s work to demand some repair. So, too, is your corporate, resource, journalistic, or ecommerce website. It’s time for […]
  • 20 Social Media Marketing Tips & Practices
    [November 24, 2014] On Friday nearly a dozen members of the TopRank Online Marketing team had the privilege of attending a packed house at 514 Studies downtown Minneapolis for Social Media Breakfast aka #SMBMSP72. The topic? Social Media Marketing case studies. And gnomes. And bacon. And made-up words like “magicable”.
  • 12 Coupon Sites Everybody Should Know About
    Shopping with coupons and saving money always makes sense, right? However, what doesn’t make sense is looking for a deal all over the place and wasting your valuable time. Here are 12 coupon sites that will have you covered in no time. Yes, they are the best out there:
  • Twitter is Playing Nice to Become More Competitive |Social You Should Know
    [October 27, 2014] IFTTT Expands Twitter Marketing Opportunities The popular automation tool, If This Then That (IFTTT), has announced its partnering with Twitter to allow new actions to be triggered based on Twitter searches, Twitter mentions, and tweets from a specific location.
  • Why Ello Really Matters
    [October 9, 2014] By now you’ve probably started to hear rumblings about a new social network called Ello. I’ve been getting invite requests and questions about it over the last few weeks so I thought it might be time to weigh in. Ello is a simple, ad-free, social network created in part as a response to the current […]
  • Link Building Basics: Outreach
    [September 15, 2014] Welcome to another edition of my ongoing series here on Biznology – link building basics.
  • Your 3 Step Guide to SEO Content Analysis
    [August 26, 2014] One of the most important points of knowledge in an organic search campaign is understanding where the search engine optimization (SEO) value lies within your site. Without a deep dive into the individual areas of a site on a regular basis, a search marketer is left blind in understanding where exactly success is working and […]
  • Marketers At Major Companies Weigh In On The Future Of Search
    [August 6, 2014] As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it once was.
  • 21 B2B Marketing Tactics Your Company Needs To Keep In Mind
    [July 9, 2014] Staying competitive in the B2B marketing space seems overwhelming for a lot of marketers right now with all the hype about everything from content marketing to programmatic ad buying. While I am a firm believer companies do need to stay on top of what’s new, continuously experiment, adapt and evolve, there’s still quite a bit […]
  • Customer Driven – Episode #4 – Can Online Reviews Help Your Search Rankings?
    [June 18, 2014] Podcast: Play in new window | Download (Duration: 14:49 — 13.6MB) Online Reviews and testimonials can help get the word out about your business, but can they help with rankings in Google and Bing?
  • 24 reasons SEO and social media are inextricably linked
    [May 29, 2014] 59% of marketers agree SEO has the biggest effect on lead generation 22% say social media 20% say pay per click (source: SiteProNews) Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website […]
  • 5 Ways to Drive New Traffic to Old Blog Posts
    [May 5, 2014] Do you want to drive more traffic to older blog posts? Here are five simple ways to dust those posts off and put them back to work for you. Chances are, you’re promoting your new blog posts. You share them on your social networks, you alert your email subscribers, you might even call your mom.
  • B2B Content Marketers Facing Familiar Problems in 2014
    [April 22, 2014] In the 2014 B2B Content Marketing Trends report from Content Marketing Institute and MarketingProfs, the top challenges that B2B content marketers face include: lack of time, not being able to produce enough content, not being able to create the kind of content that engages, lack of budget, and lack of content variety. Sound familiar? Stats […]
  • 18 reasons to listen to social media before you leap
    [March 19, 2014] Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2). Is there a similarity between companies that listen and achieve success? Decide for yourself.
  • Halifax Hit With Google Penalty
    [February 26, 2014] Google is getting tough. Unnatural links are being penalised, but it’s not just the small businesses that are being hit, there’s been a few bigger scalps recently.
  • Should guest blogging still be part of your SEO strategy?
    [February 5, 2014] Recently, Google’s head of webspam Matt Cutts said guest blogging is dead, citing its overuse by search marketing companies as part of their link-building activities.
  • A Conversation About SEO, Social Media and Content Convergence
    [January 15, 2014] A few months ago, I sat down with Steven Sefton, Digital and Social Media Director for Zap Designs, to discuss a variety of topics including the changing face of marketing; where different verticals fit; how the UK and North American markets are different; where influence marketing is heading; and much, much more.
  • Get A Head Start On Your Content Marketing In 2014 With These 11 eBooks
    [December 17, 2013] Over the past 12 months there have been a wide variety of eBooks published about every topic in the digital marketing mix from the newest mobile marketing strategies to better use of big data to the standards like content marketing, social media, online advertising, email marketing and digital public relations.
  • 10 Social Media Marketing Ideas From Big Brands
    [November 21, 2013] There is an under appreciated difference between a story and an idea.
  • Ghost: The next big blog platform?
    [October 23, 2013] By now, you’ve undoubtedly heard of Medium, the new blog platform that’s gaining momentum, developed by one of the founders of Twitter. One of Medium’s big claims: To make blogging easier. And boy, does it ever. But, the downside of that is that you lose “control” of your content. In other words, Medium owns it–not […]
  • Content Marketing, SEO, and Social Media – Friends, Enemies, or Frenemies?
    [September 18, 2013] Content marketing, SEO and social media are frequently mentioned at the same time during planning meetings and lumped together when people talk about “doing digital.” But are they really compatible with one another? Or should they be treated separately? I vote for “friends,” maybe even “besties.” (Can you tell that I have teen and pre-teen […]
  • How to recover from Google Penguin and Google Panda
    [August 29, 2013] People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Everyone wants to know both why this has happened and how to make it right. What’s changed, post-Penguin […]
  • Is Your Content Ready For Marketing?
    [August 14, 2013] Coming up in about 5 weeks is one of the most anticipated marketing conferences about the hottest topic of the year: Content Marketing World.
  • How Much Content Do You Need? Here’s a Formula
    [July 24, 2013] I was in St. Louis the other day, talking Youtility at an event put together by my friends at Standing Partnership, a killer reputation management firm. It was on the official book launch day, so that was a milestone to remember.